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Speeding up WordPress: How We Optimized List25 Performance by 256%


Do you wish to speed up up your WordPress website? Want to understand the WordPress optimization methods that can assist you decrease your website lots time? In this short article, we will certainly reveal you how to speed up up WordPress by sharing how we optimized our List25 website to enhance performance.

You have actually possibly listened to WordPress rate is essential for SEO. A quicker website has far better customer involvement, even more pageviews, as well as far better sales. In a strangeloop study, they discovered that a one-second hold-up can cost you 7% of sales, 11% less pageviews, as well as 16% decline in client fulfillment.

Strangeloop Speed Case Study

So how do you in fact rate up WordPress?

Well, rather than simply sharing a listing of rate pointers, we determined to do a complete case-study to reveal you the arise from our List25 website together with how we completed everything.


List25 is an amusement blog site began by our creatorSyed Balkhi The website has more than 1.5 million clients, as well as the YouTube channel has more than quarter BILLION sights.

The web content on the website is primarily photos as well as video clips which takes up terabytes of transmission capacity, so total rate optimization was vital for us to maintain the prices down, decrease web page desertion as well as boost time on website.

Before we began the optimization, our homepage took 2.21 secs to fill according toPingdom After we were done, our web page lots time went down to 1.21 secs ( ~ 45% faster)

During this optimization, we had the ability to speed up up our web server feedback time, boost our web page rate performance rating, decrease the variety of overall demand, as well as boost the total lots time.

Let’s have a look at the optimization methods that assisted us speed up up our WordPress website.

WordPress Hosting

Having a great host is vital for your web site rate. As our website ended up being much more preferred, we merely outgrew our previous organizing firm (HostGator).

Their web servers merely could not take care of a website of this dimension since List25 gets 10s of countless pageviews. HostGator is terrific for smaller sized websites, however except something of this size.

We took a look at different handled WordPress organizing choices, as well as ultimately finished up utilizing SiteGround for organizing List25 since they provided the most effective total worth for this website.

You can see the enhancement in our web server feedback time instantly. We went from max 442ms to 172ms feedback time. That’s a 256% enhancement.

List25 Server Response Time After Switching to SiteGround

Siteground has actually developed performance boosters for particular systems like WordPress, Joomla, as well asMagento Based on the system of your website, they particularly maximize your web servers which leads to a much better total performance.

We composed a short article concerning when you need to change your host which discusses the 7 vital indications.

If you are wanting to switch over hosts, after that certainly offer SiteGround a shot. WPBeginner customers obtain a special 60% price cut on organizing + complimentary domain name.

Caching Plugin

When it pertains to speeding up WordPress, caching is the 2nd essential element after your host.

Normally when a site visitor pertains to your WordPress website, your web server passes the PHP demand to the MySQL Database which locates the web page that is being asked for, creates it on the fly, as well as reveal it to the site visitor. This takes up a great deal of sources. When you have caching, it conserves time as well as sources.

The layout listed below highlights the procedure. In nonprofessional terms, consider caching as producing a desktop computer faster way which assists you reach the data quicker.

What is Page Cache?

For List25 website, we are utilizing the SiteGround SuperCache r, a plugin they particularly developed for their consumers. On top of that, they included sophisticated vibrant caching choices utilizing Varnish (component of their performance booster).

If you are out Siteground, after that do not fret. You can configuration cache on your WordPress website by utilizing among the several readily available services like W3 Total Cache or WP Super Cache.

At WPBeginner, we are utilizing W3 Total Cache which supplies a variety of web page caching choices, data source caching as well as item caching.

As much more organizing firms specialize for WordPress, we will certainly see even more personalized caching services developed. Pagely as well as WPEngine additionally provide their very own integrated caching system.


Content Delivery Networks (CDN) can assist you enhance your web site rate. We have actually been utilizing MaxCDN given that the start of List25, so this component really did not transform.

We have actually created a complete short article on what is a CDN as well as why you require it together with a infographic.

What is a CDN

CDN enables us to offer all CSS, Javascript as well as photos from aContent Delivery Network This jobs by figuring out the website visitor’s place, as well as offering web content from a web server nearby to the site visitor.

If you’re not on the market for a costs CDN option, after that you can make use of Cloudflare.

Combining Files to Reduce HTTP Requests

As you include much more plugins, commonly they include their very own JavaScript as well as CSS data. Each extra data is a brand-new HTTP demand.

We incorporated these JavaScript as well as CSS submits right into a file for each and every to decrease demands as well as rate up lots time. You can see even more information concerning this on how WordPress plugins impact lots time.

Whilst we are currently packing some tiny performance that we could not require on a specific area of the website, this code is cached on the CDN, as well as results program that less ask for data give far better performance than packing a number of smaller sized JS data.

This is something you need to do regularly since the plugins you make use of adjustment overtime.

Image Sprites

We utilized a photo sprite which incorporated a number of social as well as website symbols right into a solitary photo:

List25 Sprite

Whenever we required to present a specific symbol, we would certainly make use of CSS to:

  1. Load the photo as a history photo
  2. Define the size as well as elevation of the component we require the symbol for
  3. Set the history setting for our photo to fill the essential symbol

For instance, to fill the sidebar’s social networks symbols, we make use of:

 li.widget _ social_icons ul li {float: left; size: 36px; elevation: 36px; margin: 0 10px 10px 0; cushioning: 0; history: link(./ images/sprite. png) no-repeat;}
li.widget _ social_icons ul li.twitter {background-position: 0 -50 px;}
li.widget _ social_icons ul li.facebook {background-position: -36 px -50 px;}
li.widget _ social_icons ul li.pinterest {background-position: -72 px -50 px;}
li.widget _ social_icons ul {background-position: -108 px -50 px;}
li.widget _ social_icons ul li.rss {background-position: -144 px -50 px;}
li.widget _ social_icons ul {background-position: -180 px -50 px;}

The background-position, size as well as elevation CSS buildings assists us target the particular area of the photo that we wish to outcome:

List25 Sprite, Edited

As an outcome, just the very first ask for this photo data is utilizing transmission capacity. Subsequent demands to the CDN for the photo will certainly cause the cached (usually regional) variation being packed, along with just requiring to ask for a solitary photo vs. 6 various social symbols.

By integrating JavaScript, CSS as well as photos with each other, we lowered the variety of demands substantially.

Code Minification

Code minification entails getting rid of whitespace as well as line breaks to decrease the data dimension making it quicker to fill when asked for.

For List25, we make use of SCSS, a syntax-based stylesheet (Intro to Sass). This enables us to structure our CSS data throughout a number of locations of growth in a simple to review format:

List25 SCSS

We usage Code Kit to after that assemble the SCSS submits right into a solitary CSS data. Code Kit additionally gets rid of whitespaces as well as line breaks to make sure the data is as tiny as feasible:

As an outcome, we had the ability to decrease our CSS data dimension by 28%.

Image Optimization

We optimized our photos in 2 locations: our WordPress motif as well as posted web content.

For our WordPress motif, we utilized Code Kit to make sure that all photos were losslessly pressed. This makes certain that the data dimensions are as tiny as feasible, without loss of top quality.

List25 Image Optimisation

We additionally enlightened every one of our authors concerning the value of conserving photos optimized for internet. See our overview on how to conserve photos optimized for internet.

Javascript- complimentary Social Sharing

Social sharing for List25 is truly essential similar to any kind of various other web site. However social sharing plugins can substantially reduce your website.

List25 Social Sharing Buttons

Whilst incorporating these 4 social media network’s manuscripts really did not effect web page lots time in our examinations, it noticeably reduced the website when checking out on a mobile phone. Social sharing switches would certainly take a couple of secs to show up, regardless of the manuscripts packing asynchronously, leading to the blog post web content walking around as the switches packed forward.

To tackle this issue, we transferred to an (virtually) Javascript- complimentary option. Each of the social media network’s sharing switches are provided by our personalized WordPress Plugin, as well as the motif’s Javascript is just utilized to open up the internet internet browser home window when the customer clicks a switch.

However, we still intended to present the overall variety of shares a message had throughout all socials media. To do this, we generated a little personalized WordPress Plugin to get as well as cache the social share matters from each social media network right into the Post meta table. These matters are upgraded every 24 hrs, making sure time consuming inquiries are not regularly running.

You can either make use of an API like Sharre or explore the Floating Social Bar for modification.

Using Pingdom’s RUM (Real User Monitoring), this brand-new share plugin lowered the ‘true’ web page lots time from 6 secs to simply over 2 secs. It additionally made certain that we lowered the variety of demands created 3rd party manuscripts.


We substantially enhanced our website rate. Load time went from 2.2 secs to 1.22 secs.


We had the ability to decrease our web server feedback time substantially.

List25 Server Response Time After Switching to SiteGround

This helped in reducing the moment invested for downloading and install a web page by Google robot which assisted our crawl price.

Webmaster Tools time spent crawling page

Our total bounce price went down by 7% since the website was packing quicker, as well as by changing hosts we had the ability to decrease web server mistakes.

List25 Bounce Rate

As you can visualize with the reduced bounce price, time invested in website went up also by over 30 secs.


As you can see a much faster packing website can boost site visitor involvement. The methods we’ve gone over have actually covered a series of fundamental as well as intermediate enhancements that you can execute to maximize your WordPress website.

We wish this short article assisted you rate up your WordPress website. You might additionally wish to have a look at our short article concerning 20 has to have WordPress plugins for 2015.

If you liked this short article, after that please register for our YouTube Channel for WordPress video clip tutorials. You can additionally locate us on Twitter as well asFacebook